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WORLD WILDLIFE

FUND

Saving wildlife is one of the core missions of WWF as animal populations are disappearing at alarming rates.

 

The marketing communication purpose of this campaign aims to create awareness of the ways wildlife contributes to the well-being of people and to a healthy and thriving planet.

 

By communicating this message and generating awareness and concern, the goal is to convince our target audience (30-50 yr olds) to take action in the form of increased funding and donations which will directly go to wildlife conservation efforts.

 

View the full campaign book:

bit.ly/1zzzr4k

 

The Campaign Book Includes:

  • Creative Brief

  • WWF Print Ads

  • WWF Billboard Ad

  • Social Media Campaign

  • TV Commercial

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