IT'S TIME TO GET NAKED
A comprehensive creative campaign for Urban Decay's NAKED Eyeshadow Palettes.
We want to overcome the possible assumption that just because NAKED cosmetics are a part of the more high-end makeup line Urban Decay does not mean they are not perfect for everyday use. In fact, it is the opposite. Its versatility meets all of your makeup needs, allowing you to save time.
When you get the chance to do your makeup, NAKED’s richness and smoothness bring a little bit of luxury into your everyday makeup routine. The natural shades bring out each woman’s original beauty. No matter what look you want day or night, you can get it with NAKED.
View the full campaign book to read the creative brief and see the rest of the mock advertisements: bit.ly/1EhQxLw
The Campaign Book Includes:
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Creative Brief
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NAKED Print Ads
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Line Extension Description
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In-Store Communication Display
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Take It Off! Line Extension Print Ads
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Take It Off! YouTube Promo Video
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Campaign TV Commercial
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Social Media Campaign
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Youtube Promo
